When Jaclyn Tacoronte stepped to the podium to accept her coveted 20 Under 40 designation from the Staten Island Economic Business Corporation on April 16, the cantankerous PR exec known for her sharp business acumen and contagious smile, clicked on her cell phone’s front facing camera, turned her back and took a selfie with the dozens of onlookers who had gathered to applaud the awards.
“Of course, I had to take a selfie,” Tacoronte said after the ceremony, making light of her signature move, which is a major part of her social media presence promoting her company, JMT Media. “That’s what I do.”
The Texas-born marketing expert, who came to New York 12 years ago and fell in love with Staten Island while working as the director of marketing at Snug Harbor, has carved a niche for herself in the borough’s business landscape, opening her own company when she was three months pregnant and growing that business to encompass both local and national brands.
“When I worked at Snug, I realized that Staten Island was an untapped market,” she revealed. “I started bringing in a variety of film and photo shoots because the greenery of this borough is just so beautiful. Soon after that I started small working with small businesses and theater groups – gradually growing to become one of the leading public relations and marketing firms here in Staten Island.”
This past year Tacoronte helped usher more than 175,000 visitors to Staten Island for various events, including the Winter Lantern Festival and the New Dorp Food Crawl. Her top clients include Empire Outlets, Manhattan by Sail and the SIEDC. She also prides herself on partnering with various local businesses to maintain strong community ties.
Tacoronte was lauded for her drive by the SIEDC at their annual conference, along with 19 other young business professionals.
“As leaders in the business community it is our job to foster the next generation,” noted Frank Wilkinson, owner of Rab’s Country Lanes, who served as ambassador of the “20 Under 40” awards. “The SIEDC has created this platform for young business people to be recognized and I think it’s so important to honor the strides that these successful and talented entrepreneurs and executives are making.”
SIEDC “20 UNDER 40” CLASS OF 2019