Is your Staten Island business website “mobile-friendly?”
Such sites provide a good user experience (simple to navigate, sized for mobile screens, etc.) on mobile devices.
“If you’re not sure, or haven’t given much thought to the mobile performance of your website, your business may be missing out on opportunities to be more easily found through online searches,” said John J. Amodio, chairman of SCORE-Staten Island. “It costs both time and money to ensure a website will perform well when accessed from mobile devices like smartphones and tablets – but it’s a worthy investment.”
According to Amodio and SCORE-Staten Island, there are two primary reasons to make your website mobile-ready: Improved Ranking on Google and Better Response from Website Visitors.
The value in having a mobile-friendly website has grown because Google has implemented mobile-first indexing, using the mobile version of a website as its primary consideration in ranking sites.
“Mobile-first indexing has increased the importance of having a mobile-friendly website,”
Amodio said. “Google explains the significance in a blog posted March 26, 2018, and began showing favor to the mobile-friendly websites even earlier, in April 2015.”
Naturally, website visitors will spend more time on a website that makes it easy to find the information they’re looking for and see it properly without having to make manual adjustments to make the font readable.
“If your website was designed only for desktop viewing, people who view it from mobile devices are likely to find it frustrating — and they’ll probably leave it to look at your competitors’ mobile-ready websites instead,” Amodio said.
With the volume of online searches on mobile devices on the rise, in fact surpassing those done from desktops, you could put yourself at a competitive disadvantage if you don’t have a mobile-friendly website, he added.
According to a Google article in 2017, people are 60 percent less likely to purchase from a business in the future if they have a bad brand experience on a mobile website.
What If You’re Not Sure If Your Website Is Mobile-Friendly? You can assess your website’s mobile-friendliness by using Google’s free mobile-friendly test tool. It will analyze your web pages and provide suggestions for improvement.
What If Your Website Isn’t Mobile-Friendly Yet?
Your options for making your website mobile-friendly include:
• Having a site created with responsive design.
• Having a separate mobile site created in addition to your existing site. With the responsive web design technique, website pages adjust to the device’s screen (desktop, tablet, or mobile phone) on-demand. One benefit of a responsive site is that you need only maintain a single website.
Another is that responsive design will work with new iOS and Android device models automatically, which eliminates the need to redesign your site whenever a new device becomes available.
With a separate mobile website, you end up having two websites — one that people access when on desktop computers and another that people access when using mobile devices. Your desktop and mobile sites would have separate URLs, design, content, page structure, etc. Besides the disadvantages of having to pay for and maintain more than one site, it might also confuse customers — this is especially likely if the two sites don’t have similar navigation.
One other downside is that having two websites could make SEO efforts more complicated and less effective.
Where Should You Turn For Help?
A reputable and experienced website development company can provide the guidance and technical expertise to develop and execute your mobile-friendly strategy. Consider asking other business owners for recommendations. You can also reach out to SCORE-Staten Island to talk with a mentor. SCORE mentors have experience in all aspects of starting, growing and marketing a small business, and they can help connect you with reliable resources.
About SCORE-Staten Island
SCORE-Staten Island is dedicated to fostering a vibrant small-business community within its New York City borough by providing cost-free education and confidential mentoring to both aspiring and established entrepreneurs. Headquartered at 950 West Fingerboard Road, Grasmere, in the iconic Staten Island Advance Building, the organization is Chapter 476 of the nationwide SCORE, a nonprofit association and resource partner with the U.S. Small Business Administration (SBA). For additional information, or to schedule an appointment, SCORE-Staten Island may be visited at https://statenisland.score.org; telephoned at 718–727–1221; emailed at info@SCORESI.org, and visited on Facebook at https://www.facebook.com/SCOREStatenIsland